{"title":"EAST","description":"","products":[{"product_id":"red-ikat-alika-jacket-east","title":"Red Ikat Alika Jacket | EAST","description":"\u003cp\u003eThis jacket features a striking red ikat base, richly embellished with gold metallic embroidery, zari, beads, crystals, stones, resham thread, and bugle beads. The intricate mixed sequin zardozi work adds a textured dimension, enhancing the artisanal craftsmanship. Designed in the signature silhouette, it balances boldness with refined detailing.\u003c\/p\u003e","brand":"JJ Valaya","offers":[{"title":"S","offer_id":44079976906786,"sku":null,"price":315500.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":44079976939554,"sku":null,"price":315500.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":44079976972322,"sku":null,"price":315500.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":44079977005090,"sku":null,"price":315500.0,"currency_code":"INR","in_stock":true},{"title":"Custom Size","offer_id":44079977037858,"sku":null,"price":315500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/1336\/8610\/files\/red-ikat-alika-jacket-east-01.jpg?v=1755129725"},{"product_id":"fuschia-red-ombre-anarkali-set-east","title":"Fuschia Red Ombre Anarkali Set | EAST","description":"\u003cp\u003eThis Anarkali set features antique gold metallic embroidery with kasab, dabka, and sequins, complemented by signature assorted sequin embroidery on the cuffs. Kiran edging frames the silhouette, adding a defined finish. Paired with a red printed and embroidered stole with kiran edging, the ensemble blends intricate detailing with a vibrant ombre palette.\u003c\/p\u003e","brand":"JJ Valaya","offers":[{"title":"Default Title","offer_id":44079977103394,"sku":null,"price":725000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/1336\/8610\/files\/fuschia-red-ombre-anarkali-set-east-02.jpg?v=1755129751"},{"product_id":"emerald-ombre-anarkali-set-east","title":"Emerald Ombre Anarkali Set | EAST","description":"\u003cp\u003eThis Anarkali set is paired with a short jacket, bringing a layered dimension to the silhouette. The ensemble features antique gold metallic embroidery enriched with zari, beads, crystals, stones, resham, bugle beads, and mixed sequin zardozi. The jacket is finished with tassel edging, adding a distinctive detail to the look.\u003c\/p\u003e","brand":"JJ Valaya","offers":[{"title":"Default Title","offer_id":44079977136162,"sku":null,"price":845000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/1336\/8610\/files\/emerald-ombre-anarkali-set-east-01.jpg?v=1755129610"},{"product_id":"black-gold-chevron-anarkali-set-east","title":"Black - Gold Chevron Anarkali Set | EAST","description":"\u003cp\u003eThis Anarkali set features antique gold metallic embroidery enriched with zari, beads, crystals, and stones, along with Valaya's signature rendered in gold embroidery. Paired with a black tulle stole that displays a delicate floating chevron pattern, the ensemble presents a distinctive play of pattern and embellishment.\u003c\/p\u003e","brand":"JJ Valaya","offers":[{"title":"Default Title","offer_id":44079977267234,"sku":null,"price":725000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/1336\/8610\/files\/black-gold-chevron-anarkali-set-east-02.jpg?v=1757342828"},{"product_id":"almond-ivory-chevron-anarkali-set-east","title":"Almond Ivory Chevron Anarkali Set | EAST","description":"\u003cp\u003eThis Anarkali set features antique gold metallic embroidery enriched with zari, beads, crystals, and stones, along with Valaya's signature rendered in gold embroidery. Paired with an almond ivory tulle stole that displays a delicate floating chevron pattern, the ensemble presents a distinctive play of pattern and embellishment.\u003c\/p\u003e","brand":"JJ Valaya","offers":[{"title":"Default Title","offer_id":44079977332770,"sku":null,"price":725000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/1336\/8610\/files\/almond-ivory-chevron-anarkali-set-east-01.jpg?v=1755129495"},{"product_id":"umber-brown-dress-east","title":"Umber Brown Dress | EAST","description":"\u003cp\u003eThis halter neck dress features an oriental print on a soft umber brown base. 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The cuffs, neckline, and borders are embellished with resham threadwork, antique gold metallic embroidery, sequins, and beads.\u003c\/p\u003e","brand":"JJ Valaya","offers":[{"title":"S","offer_id":44079977922594,"sku":null,"price":155000.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":44079977955362,"sku":null,"price":155000.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":44079977988130,"sku":null,"price":155000.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":44079978020898,"sku":null,"price":155000.0,"currency_code":"INR","in_stock":true},{"title":"Custom Size","offer_id":44079978053666,"sku":null,"price":155000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/1336\/8610\/files\/noir-black-kaftan-east-01.jpg?v=1755129210"},{"product_id":"taupe-multihued-kaftan-east","title":"Taupe - Multihued Kaftan | EAST","description":"\u003cp\u003eThis kaftan presents a subtle ikat print set against a warm taupe base, blending tradition with contemporary ease. The neckline is intricately embroidered with antique gold thread, enhanced by bugle beads, zari accents, and delicate tassels, creating a refined focal point. Antique gold metallic embroidery graces the cuffs, complementing the overall detailing. Slits at the sides add fluidity and comfort to the silhouette.\u003c\/p\u003e","brand":"JJ Valaya","offers":[{"title":"S","offer_id":44079978086434,"sku":null,"price":155000.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":44079978119202,"sku":null,"price":155000.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":44079978151970,"sku":null,"price":155000.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":44079978184738,"sku":null,"price":155000.0,"currency_code":"INR","in_stock":true},{"title":"Custom Size","offer_id":44079978217506,"sku":null,"price":155000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/1336\/8610\/files\/taupe-multihued-kaftan-east-01.jpg?v=1755129157"},{"product_id":"crimson-red-gold-lehenga-set-east","title":"Crimson Red - Gold Lehenga Set | EAST","description":"\u003cp\u003eThis lehenga set features a deep crimson base enriched with antique gold metallic embroidery, highlighted with gold dabka, kasab, and zardozi work. The blouse is accentuated with tassel edging, adding a touch of movement. Paired with a tulle stole adorned with embroidered motifs, a finely worked border, and finished with kiran edging.\u003c\/p\u003e\n\n\u003cp\u003eNOTE: The belt and jewelry are not a part of the set and are used only for styling.\u003c\/p\u003e","brand":"JJ Valaya","offers":[{"title":"Default Title","offer_id":44447858720802,"sku":null,"price":625000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/1336\/8610\/files\/crimson-red-gold-lehenga-set-east-01.jpg?v=1755129097"},{"product_id":"almond-ivory-lehenga-set-east","title":"Almond Ivory Lehenga Set | EAST","description":"\u003cp\u003eThis almond-hued lehenga set features antique gold metallic embroidery, accented with sequins and crystals for a subtle shimmer. The tulle stole is edged with the signature assorted sequin embroidery, adding a refined finish. 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Paired with an Ikat-printed stole detailed with an embroidered border and tassel edging, the ensemble blends traditional craftsmanship with distinctive detailing.\u003c\/p\u003e\n\n\u003cp\u003eNOTE: The belt and jewelry are not a part of the set and are used only for styling.\u003c\/p\u003e","brand":"JJ Valaya","offers":[{"title":"Default Title","offer_id":44079978381346,"sku":null,"price":695000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/1336\/8610\/files\/rust-chocolate-brown-lehenga-set-east-01.jpg?v=1755128976"},{"product_id":"prussian-blue-lehenga-set-east","title":"Prussian Blue Lehenga Set | EAST","description":"\u003cp\u003eThis lehenga set is crafted in a rich Prussian blue, highlighted with resham threadwork, kasab embroidery, antique gold metallic embellishments, sequins, and crystals that lend depth and texture. 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Paired with a pink tulle stole featuring embroidery, it creates a graceful statement for festive and ceremonial occasions.\u003c\/p\u003e\n\n\u003cp\u003eNOTE: The belt and jewelry are not a part of the set and are used only for styling.\u003c\/p\u003e","brand":"JJ Valaya","offers":[{"title":"Default Title","offer_id":44079978446882,"sku":null,"price":725000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/1336\/8610\/files\/sage-pink-ombre-lehenga-set-east-01.jpg?v=1755128864"},{"product_id":"noir-black-lehenga-set-east","title":"Noir Black Lehenga Set | EAST","description":"\u003cp\u003eThis lehenga set features resham threadwork, antique gold metallic embroidery, zardozi, and kasab detailing on a deep noir base. The sheer blouse, designed with an open back, is adorned with resham threadwork, antique gold sequin accents, and finished with tassel edging. Paired with a zebra-print stole, elevated with sequins, crystals, and an embroidered border, the ensemble strikes a balance between traditional craft and contemporary flair.\u003c\/p\u003e\n\n\u003cp\u003eNOTE: The belt and jewelry are not a part of the set and are used only for styling.\u003c\/p\u003e","brand":"JJ Valaya","offers":[{"title":"Default Title","offer_id":44079978512418,"sku":null,"price":995000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/1336\/8610\/files\/noir-black-lehenga-set-east-01.jpg?v=1755128814"},{"product_id":"noir-chevron-lehenga-set-east","title":"Noir Chevron Lehenga Set | EAST","description":"\u003cp\u003eThis lehenga set showcases Valaya's signature Shifting Leaves Chevron in a distinctive interpretation, detailed with antique gold and silver metallic embroidery, resham threadwork, and intricate kasab work. The blouse is finished with tassel edging, while the embroidered tulle stole is completed with kiran edging.\u003c\/p\u003e\n\n\u003cp\u003eNOTE: The belt and jewelry are not a part of the set and are used only for styling.\u003c\/p\u003e","brand":"JJ Valaya","offers":[{"title":"Default Title","offer_id":44079978545186,"sku":null,"price":825000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/1336\/8610\/files\/noir-chevron-lehenga-set-east-01.jpg?v=1755128749"},{"product_id":"tomato-red-lehenga-set-east","title":"Tomato Red Lehenga Set | EAST","description":"\u003cp\u003eThis tomato red lehenga set features antique gold metallic embroidery, including intricate dabka and kasab work, enhanced with sequins and crystals. The lehenga border showcases signature assorted sequin embroidery, while the blouse is finished with tassel edging. 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The lehenga is designed on a soft mustard base, enriched with green and amber accents, while the embroidered tulle stole with an ornate embroidered border completes the look with finesse.\u003c\/p\u003e\n\n\u003cp\u003eNOTE: The belt and jewelry are not a part of the set and are used only for styling.\u003c\/p\u003e","brand":"JJ Valaya","offers":[{"title":"Default Title","offer_id":44079978676258,"sku":null,"price":1225000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/1336\/8610\/files\/amber-orange-lehenga-set-east-01.jpg?v=1755128513"},{"product_id":"black-ikat-print-saree-set-east","title":"Black Ikat Print Saree Set | EAST","description":"\u003cp\u003eThis saree set features a black base adorned with an Ikat print in soft blue, red, and mustard accents. The border, cuffs, and collar are embellished with antique gold metallic embroidery, enhanced by zari, sequins, beads, and crystals, lending a refined finish to the ensemble.\u003c\/p\u003e\n\n\u003cp\u003eNOTE: The belt and jewelry are not a part of the set and are used only for styling.\u003c\/p\u003e","brand":"JJ Valaya","offers":[{"title":"S","offer_id":44079978905634,"sku":null,"price":145000.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":44079978938402,"sku":null,"price":145000.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":44079978971170,"sku":null,"price":145000.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":44079979003938,"sku":null,"price":145000.0,"currency_code":"INR","in_stock":true},{"title":"Custom Size","offer_id":44079979036706,"sku":null,"price":145000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/1336\/8610\/files\/black-ikat-print-saree-set-east-01.jpg?v=1755128453"},{"product_id":"almond-ivory-burgundy-saree-set-east","title":"Almond Ivory - Burgundy Saree Set | EAST","description":"\u003cp\u003eThis saree set features a rich burgundy blouse adorned with antique gold metallic embroidery enhanced with zari, sequins, and crystals. The ivory saree is detailed with a subtle print, crystal lifting, and antique gold metallic embroidery complemented by zari and sequins. The border showcases assorted sequin embroidery along with a scalloped edge, adding refined texture and dimension to the ensemble.\u003c\/p\u003e\n\n\u003cp\u003eNOTE: The belt and jewelry are not a part of the set and are used only for styling.\u003c\/p\u003e","brand":"JJ Valaya","offers":[{"title":"S","offer_id":44079979069474,"sku":null,"price":255000.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":44079979102242,"sku":null,"price":255000.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":44079979135010,"sku":null,"price":255000.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":44079979167778,"sku":null,"price":255000.0,"currency_code":"INR","in_stock":true},{"title":"Custom Size","offer_id":44079979200546,"sku":null,"price":255000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/1336\/8610\/files\/midnight-blue-saree-set-east-01.jpg?v=1755128272"},{"product_id":"midnight-blue-saree-set-east","title":"Midnight Blue Saree Set | EAST","description":"\u003cp\u003eThis saree set features a deep midnight blue blouse adorned with antique gold metallic embroidery enhanced with zari, sequins, and crystals. The saree is detailed with a subtle print, crystal lifting, and antique gold metallic embroidery complemented by zari and sequins. 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